← All case studiesFMCG & retail / SPAR / UK AthleticsA partnership.
A partnership.
Brought to life.
Brand identity and campaign materials for SPAR’s partnership with UK Athletics.
The communication challenge
Making a partnership visible.
SPAR asked us to develop the brand identity for its sponsorship relationship with United Kingdom Athletics. The identity needed to carry the partnership across a broad range of campaign materials.
Our approach
One identity, across the campaign.
We created the Union Flag athletes that became the centrepiece of the identity and its guidelines. We then applied the design across point-of-sale materials, vehicle decals, print, website pages and video.
The delivery
Energy on screen and in print.
For the promotional video, we edited live action from archive sources and layered animated text and motion graphics over the footage, creating an upbeat expression of the sponsorship relationship.
Let’s make it happen
Big project?
Big project?
Let’s give it some Flavour.
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