Packaging design for Douwe Egberts’ move into granulated coffee.
ClientDouwe Egberts Master Blenders
ProjectGranulated coffee packaging
FocusPackaging / Design development
The communication challenge
Entering a competitive category.
Douwe Egberts Master Blenders asked us to develop packaging for a new granulated coffee product. This was a departure from its more premium products and called for consumer testing before launch.
Our approach
Design, test and refine.
We developed a range of packaging designs for the new product. The initial designs were approved and reached supermarket shelves in the UK, with further design refinement following additional consumer testing.
The delivery
From concept to shelf.
The work supported a new product’s entry into a competitive market, connecting packaging design with the insights from consumer testing.
The work in detail
From the project archive.
Douwe Egberts coffee packaging from the original project archive.
Let’s make it happen
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