Packaging concepts, design, artwork and original illustration for Tetley’s global markets.
ClientTATA Global Beverages / Tetley
ProjectGlobal packaging design
FocusPackaging / Illustration / Artwork
The communication challenge
Design for a global brand.
Tetley’s packaging needed to work across products and global markets. Our work covered the process from early concepts through to final pack designs and production artwork.
Our approach
From first idea to final artwork.
We developed packaging designs and managed the artwork, commissioning original illustration where the packs needed it. This ranged from clear usage icons on the back of pack to photorealistic fruit illustrations on the front.
The delivery
A complete packaging service.
The project combined design, artworking and illustration commissioning, with the detail and consistency needed across a range of consumer products.
The work in detail
From the project archive.
Original illustration commissioned for Tetley packaging.Tetley packaging design and artwork.
Let’s make it happen
Big project? Let’s give it some Flavour.
Tell us what you’re working on and how we can help. We’ll be in touch to start the conversation.
